Sunnybrook Health Sciences Centre in Toronto has presented numerous challenges to our team:
- Provide and implement a user-centric content strategy & information architecture for the first major site redesign
- Collaborate on and assist implementation of Sunnybrook’s social media practice, and provide ongoing engagement support
- Provide roving support to the web communication team, supporting all Sunnybrook branding, style and accessibility guidelines and Communication & Stakeholder Relations best practices
Our content strategy and information architecture was implemented in the 2008 website architecture redesign, focusing on user information needs.
Our social media strategies and support afford Sunnybrook 24-hour patient engagement through Twitter, Facebook and other channels, leading all other hospitals in Ontario and Canada.
Our website and content management support permits Sunnybrook’s web team the flexibility to respond to workflow peaks, and serving their clients without increasing staffing costs.
Sunnybrook’s social media presence has been widely recognized as an industry leader, earning recognition by Accreditation Canada for excellence in Social Media and the Patient Experience, and growing to over 20,000 twitter followers.