The International Winter Arrhythmia School is an annual conference for medical professionals. They needed a new conference website that would allow their team to handle most of the content updates in-house, and could accept online registration & payments for conference tickets. They also needed the site to be available in both French and English to accommodate their bilingual audience. They wanted a fresh new look, though not too much of a departure from their existing design.
Based on their unique requirements, we recommended a WordPress site for its strength as an easy-to-use content management system, particularly for people without specific HTML-experience. On top of the WordPress site, we implemented the Genesis framework and a child theme to provide the look and feel the client was seeking.
Additional plugins expanded the base functionality, offering a fully bilingual site and detailed registration capability. While the tools available on the site were capable of handling online payments as requested, the client’s internal financing system prevented them from offering this convenience for this conference.
The final piece of the site was the integration and optimization of the previous conference content. While much of the information was time & conference specific, the client required a functional archive to catalog critical details, previous presentation files and photos.
The client very happily worked with their new site, allowing them to accept registrations from all conference participants online and handle their own content updates in house as desired. They are positioned to accept full registration and payment going forward and have many easily-integrated options for look & feel updates for future conference years.