The Department of Medicine at Sunnybrook Health Sciences Centre in Toronto had a challenge; they needed to communicate different information to multiple audience types (patients, referring care providers, internal doctors & researchers, external doctors & researchers, etc.). All groups were finding the existing pages unwieldy, with information buried and generally inaccessible.
And with 15 divisions each contributing unique content, the site was inconsistent and needed some help. We were approached to improve the Department’s web presence, and provide ongoing site management support.
Focusing on the user groups first, we organized the Department of Medicine’s content into three distinct areas; patients & visitors, physicians and researchers, allowing users to self-identify the information type required.
Working with each of the 15 divisions, we developed a general content template and migrated all content into this general format. Each division was able to provide information & content specific to their practice, wrapped into a consistent framework. This allowed each division to communicate their information needs, and allowed users to easily source the information they needed.
Within two months of the new architecture roll-out, the Department was receiving a 23% increase in users and continues to increase steadily.