The team at Burrows Counselling needed a new site, something that upgraded their look and feel from their existing WordPress site. They also needed improved SEO so they could be easily found within a particular geographic area, competing with another well-known counselling service. While the content did need some updating, the focus on the content was more on future directions; they needed a site that would ultimately allow clients to access downloadable material, and a tool to sell various downloads to the public.
Integrating the Genesis framework from Studiopress was our first order of business; the improved SEO and security was an ideal fit for this project. The team wanted a very simple look & feel, easy to navigate while presenting a zen-like calm to their users.
The Minimum Pro theme proved to be the ideal choice, offering the desired look and feel, as well as being optimized for mobile users. It offered room to grow, space for a future blog & e-store, and plug-ins to ideally support increased functionality for clients.
Ongoing content & website support rounded out our solution package to the Burrows Counselling team, allowing them to focus on their clients, knowing that their site is up-to-date, receiving new client inquiries and reflecting their best face to their competitive market.