Getty Images, the go-to source for photos, images and artwork for bloggers world-wide, announced a new way to access their photos, for free!
Featuring a new Embed feature, millions of images can be used on blogs and social media at no cost. Like the YouTube viewer that we’re all familiar with, the Getty Image embed tool connects your users to the image, the photographer, and sharing/embedding tools.
Of course, there are some restrictions that you should be aware of before going Getty-crazy, but this tool opens up a world of visual interaction to many Getty users who may only need occasional photos.
A photo using Getty’s embed tool will show up like this on your blog:
Providing this tool is a brilliant strategy on Getty’s part. They recognize that image ‘sharing’ online – intentionally or not – is a wide-spread issue. The time and resources they dedicate into protecting their image licenses is substantial. The embed tool allows them to protect and brand their images and allow limited use particularly among the social media crowd, where license enforcement would seem to involve a lot of time for limited return.
The embed tool wisely embraces this important group of users, gets recognition for their brand and for their photographers, and encourages(!) further sharing. And the most powerful win? It converts a known problem into a powerful marketing tool.